As urban populations grow, camping, hiking, and backpacking are losing popularity. The number of visitors at national parks—once great vacation attractions—has stagnated. Among the American youth, the number is in steady decline. Our team Jonathan Lung, Chelsea Stewart and ZiYun Qi created the speculative brand “Flint” to support the burgeoning “Rewilding” movement, which seeks to build an appreciation for wilderness and reinvigorate the pursuit of outdoor adventure.
The designers saw fire-starting—a basic but indispensable skill—as both a strategic and symbolic place to begin. Their debut product, FLINT, is an innovative fire piston that intends to ignite a relationship with the outdoors.
Team with Jonathan Lung and Chelsea Stewart
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